RAICES FUNDRAISING TOOLKIT

Hi there, welcome to the fundraising team! By taking this next step, you’ll be joining a community of vibrant and dedicated grassroots activists that leverage their networks to raise critical funds used to free and reunite migrant families. With your support, we will defend our immigrant and refugee communities and #FreeThemAll.

The RAICES community utilizes Classy for all things fundraising. Once you’ve created your fundraising page through Classy, you’ll be able to customize it with your fundraising goal. You’ll also be able to share a little as to why defending and empowering our migrant communities is essential to you. When you think your page is polished and ready, go ahead and share it with your network of friends, family, and colleagues. Let the fundraising begin!

TIPS FOR A SUCCESSFUL FUNDRAISER


BE THE FIRST DONOR

Be a leader and others will follow. By making the first contribution, this will demonstrate your commitment to the cause!

SET A MEANINGFUL GOAL

Be confident and clear about the amount you hope to raise and share how these fund will help make a difference. Don’t forget to share your progress! Your milestones will be motivators for giving.

REACH OUT DIRECTLY

Try sending some quick personal messages to your inner circle to build up momentum. Your friends and family are the ones most likely to support you, spread the word, and donate to your campaign.

USE SOCIAL MEDIA

Post often, and post with photos or graphics to boost visibility. Posts can be about how much you’ve raised, tagging and thanking those that have donated, etc. Be creative!

BE POSITIVE BE PERSONAL

Regularly update your supporters about what you love about the RAICES mission and what made you start this fundraiser.

MAKE IT EASY TO GIVE

Put the link to your fundraiser page in every social media post and email about your fundraiser. Having the link accessible makes the process quick and simple.

THANK YOUR DONORS

Thank each donor within a day or two of their gift. Again, make it positive and personal. Your thanks is their first reward for giving their time and money to support your fundraiser.

SOCIAL MEDIA GRAPHICS

Download all our fundraising graphics.

SAMPLE POST TEMPLATES


FACEBOOK POSTS

“I’m raising money for RAICES to help free and reunite migrant families. Please help me to reach my goal by visiting my fundraising page and making a generous donation. [LINK] #FreeThemAll”


“I’m raising money for RAICES. I’ve raised [amount] so far, but I still need [amount] to completely reach my goal! Would you consider making a donation (even small gifts help!) to assist me in my fundraising efforts? Please feel free to share this post and encourage your own friends to make a gift. Thank you in advance for your generosity! #FreeThemAll”


TWITTER POSTS

“Detaining children and families is shameful policy, especially during the wreckage of COVID-19. Help me raise money to empower and defend immigrants. All proceeds go to @RAICESTEXAS #FreeThemAll. Visit [LINK] to donate now!”

[Highlight a current immigration issue.] That’s why we must defend the right to migrate. I’m doing my part by fundraising for @RAICESTEXAS! #FreeThemAll[LINK]


INSTAGRAM POSTS

TIP Make sure to link your fundraiser in your bio by going to edit profile on your Instagram account.

Today, more than ever, we need to stand up for what is right. We need a just and humane immigration system that treats migrants with dignity and respect. We need to hold our leaders accountable for our American Dream. @RAICESTEXAS is shining a light on injustices happening in our own country and providing support to immigrant families through legal and social services. Click the link in my bio to #FreeThemAll and start defending migrant families today.

[Share how immigration impacts your life. Are you a child of an immigrant? Are you an immigrant yourself?] We need to stand together and continue to share the beautiful stories of immigration. Seeking asylum is legal. Detaining families and children should not be the new normal in our country. Join me in supporting @RAICESTEXAS, a nonprofit organization that provides legal and social services to immigrants and refugees. #FreeThemAll and empower our migrant community. Link in bio.


Tag Us! RAICES Social Media Accounts:
@RAICESTEXAS


EMAIL SAMPLE

Dear [INSERT POTENTIAL DONOR NAME HERE],

Did you know that while COVID-19 sweeps through every corner of the U.S., migrant children and families are still locked away? Trapped by the thousands in overcrowded, unsafe, and unsanitary detention centers, people’s lives are at risk. Doctors and public health officials have determined that the only viable option is for the U.S. government to #FreeThemAll so that they can safely social distance and secure housing with relatives or service providers.

Today, I’ve committed to defend these vulnerable families.

RAICES is uniquely positioned to support the needs of immigrants today through their crisis management, legal services, social services, and post-release and resettlement support. RAICES also advocates for critical policies and legislation to improve the immigration landscape. RAICES is constantly working to ensure equal opportunity for all, no matter what.

That’s why I’m standing with RAICES. Won’t you join me?

Your gift, of any size, towards my fundraiser will get me closer to my goal. I hope you’ll join me today. Visit [LINK] to donate now!

With hope,
[INSERT YOUR NAME HERE]

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